Almost all of us have experienced it first-hand. When the importance of climate action is brought up on TV, social media or at the dinner table, someone often interjects: “What’s the point if India/China/Russia are still polluting?” Then it’s too late – the conversation turns to geopolitics,
Did you know up to one in three Britons already believe some kind of conspiracy theory? Every year, the effects of climate change become clearer and there is no guarantee that all Brits will believe the science. Instead, they may turn to alternative explanations - such as conspiracies - to
How do you go beyond the usual suspects, and engage more people with climate action? At our latest event, we shared results and insights from our three-month programme of research in 2022. We talked to Persuadables across the UK, and complemented these qualitative conversations with desk research, and expert consultation.
The majority of people in England and Wales (56.8%) identify as following some faith; and for many of those it will be a crucial part of their lives. Whenever communicating with large audiences, we need to bear in mind we're likely talking to at least some people
Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet. From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should
Happy New Year! We hope everyone had a wonderful, well-earned break. Here at ACT, we are of course planning for the year ahead. From the 'end' of Twitter to the return of conspiracy; here are four trends that we think all our members should look out for in
With the Premier League about to kick off again soon for another season, this post provides actionable advice on how to create engaging, interest-led climate comms, which centre around football. Included: * Whats going on? What is happening in the football and climate conversation and who's made the most