Improving the effectiveness of climate communications

Strategic

Strategic

Strategic Guide: Why you should be 'prebunking'

Strategic Guide: Why you should be 'prebunking'

If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article: What is prebunking? Why should climate communicators do it? How to get ahead. Three ways your

Strategic guide: Speaking to Persuadables during the general election

Strategic guide: Speaking to Persuadables during the general election

In the climate sector, it's usually part of our jobs to stay on top of the news. So it can be easy to assume that everyone engages with climate change and politics in a similar way.

ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

To make progress on climate action, we need to win the hearts and minds of the British public. But what kind of language engages and resonates with the Persuadables? At our latest event we shared results and insights from our 2023 research. We talked to Persuadables across the UK, and

Vocal minorities are being weaponised against climate action

Vocal minorities are being weaponised against climate action

From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public

10 research-driven ways to supercharge your climate comms

10 research-driven ways to supercharge your climate comms

This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to: * Urban 'somewheres' in Newcastle * British Black & South Asian communities in Birmingham * Rural Dwellers in Yorkshire Read on for our 10 recommendations

Strategic guide: can ChatGPT help us improve climate comms?

Strategic guide: can ChatGPT help us improve climate comms?

OpenAI's ChatGPT is an AI language processor that has been taking the internet by storm. Whether it's just a fad, or a toolset that will continue to change the way we interact with technology for years to come, the team at ACT have been having fun

Strategic Guide: Crisis communications during misinformation spikes

Strategic Guide: Crisis communications during misinformation spikes

Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots. But how can we separate the well-meaning from the troll? How can