Improving the effectiveness of climate communications

Politics

Politics

Misinformation Alert: Cost of Net Zero (CONZ)

Misinformation Alert: Cost of Net Zero (CONZ)

'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves. In this post: * What is the 'Cost of Net Zero' frame? * Why does ‘Cost of

Two energy workers, a woman in a green vest and a man in an orange vest, pointing at wind turbines with their backs to the c.

Misinformation Alert: “But what about India and China?”

Almost all of us have experienced it first-hand. When the importance of climate action is brought up on TV, social media or at the dinner table, someone often interjects: “What’s the point if India/China/Russia are still polluting?” Then it’s too late – the conversation turns to geopolitics,

Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study

Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.

ACT Climate Reparations - Extreme weather

Misinformation Alert: Climate Reparations

At Cop27, a fund was established to help poor, vulnerable nations cope with the impacts of climate change. This fund is officially referred to as 'loss and damage'. However, the same fund is commonly referred to as 'climate reparations' by climate activists, the mainstream press and

Misinformation Alert: COP27

Misinformation Alert: COP27

COP27 is around the corner, taking place in Sharm el-Shiekh from 6th to 18th November 2022. There will be more climate change information, and misinformation in the press and online during this time. Thanks to research in this space, we are better equipped than ever to get ahead of likely

Misinformation Alert: Corporate Greed

Misinformation Alert: Corporate Greed

Right leaning news publications have been unsuccessfully trying to derail public support of the windfall tax on the extraordinary profit made by oil and gas companies. Perceptions of corporate greed from Loyal Nationals and Disengaged Battlers can help us to fight misinformation around the tax and frame future climate communications.

Misinformation Alert: Beware The Eco Mob

Misinformation Alert: Beware The Eco Mob

Dehumanising language is dangerous because it presents groups as less then human and often outside of society. Increasingly, we're seeing climate protestors and environmental activists described in this way, as 'vandals' or 'mobs'. Reporting also centres on the human distress caused by protests, decreasing