From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public
Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots. But how can we separate the well-meaning from the troll? How can we prepare
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.