Improving the effectiveness of climate communications

Transport

Transport

Misinformation Alert: 15 minute cities

Misinformation Alert: 15 minute cities

In late 2022 to early 2023, a traffic calming scheme in Oxford became the centre of an international conspiracy theory. The conspiracy has surfaced again and again online and offline and has even been repeated by UK politicians, including government ministers, who might have been swayed by a vocal minority.

How to talk to Persuadables about transport

How to talk to Persuadables about transport

For the UK to honour its commitment to the Paris Agreement, we will need to change the way we get around. While there are many ways to decarbonise our transport system, a reduction in the use of petrol cars is almost certainly necessary. The Climate Change Committee’s sixth carbon

Vocal minorities are being weaponised against climate action

Vocal minorities are being weaponised against climate action

From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public

Strategic Guide: Crisis communications during misinformation spikes

Strategic Guide: Crisis communications during misinformation spikes

Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots. But how can we separate the well-meaning from the troll? How can

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.