Improving the effectiveness of climate communications

ACT Climate Labs

ACT are on a mission to supercharge the effectiveness of climate communications. Working across the globe, we run impactful creative campaigns for mainstream audiences.

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ACT Climate Labs photo

ACT Climate Labs photo

We collaborate with partners to reach mainstream audiences with positive climate messages. We bring together international expertise in climate, advertising, and behavioural science to craft strategies that effectively engage the public, particularly the ‘Persuadables’: the majority of people worldwide who are neither climate activists nor deniers, but remain open to influence.

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Latest

Coming Soon: Blueprint for Advertising Industry to phase-out fossil fuel clients

Coming Soon: Blueprint for Advertising Industry to phase-out fossil fuel clients

On the 12th November at COP30 in Belem, ACT Climate Labs will launch the UK’s first roadmap to help the advertising and media industry phase out fossil fuel clients: The Five Levers For Change: A Blueprint to Phase Out Fossil Fuel Advertising. This landmark report answers UN Secretary-General António

Guides

Strategic Guide: Why you should be 'prebunking'

Strategic Guide: Why you should be 'prebunking'

If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article: What is prebunking? Why should climate communicators do it? How to get ahead. Three ways your

Strategic guide: Speaking to Persuadables during the general election

Strategic guide: Speaking to Persuadables during the general election

Advertising Guide: why you should reconsider reach

Advertising Guide: why you should reconsider reach

Advertising Guide: Navigating digital algorithms with your climate message

Advertising Guide: Navigating digital algorithms with your climate message

ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

Climate Communications Topics

People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1

People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1

Misinformation alert: Fossil fuels for 'energy security'

Misinformation alert: Fossil fuels for 'energy security'

Misinformation Alert: 15 minute cities

Misinformation Alert: 15 minute cities

Why words matter: key learnings from ACT Persuadables research

Why words matter: key learnings from ACT Persuadables research

How to talk to Persuadables about transport

How to talk to Persuadables about transport

Case Studies

Case Study: How to Talk About Aviation with Persuadables to Build Support

Case Study: How to Talk About Aviation with Persuadables to Build Support

As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences. This case study covers our partnership with Climate Catalyst, an NGO sparking climate action

Case Study: Refresh Britain, an integrated campaign fighting clean air and transport misinformation

Creating hope for a green industrial future in the West Midlands: An advertising case study

Creating hope for a green industrial future in the West Midlands: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study