Latest
Misinformation Alert: Conspiracy Thinking
Strategic guide: can ChatGPT help us improve climate comms?
Strategic Guide: Crisis communications during misinformation spikes
Impact Numbers: Results from Five Advertising Campaigns with Climate NGOs
ACT Event Summary: What Britons Think About Climate Change
Creating hope for a green industrial future in the West Midlands: An advertising case study
Intelligence
Misinformation Alert: Conspiracy Thinking
Did you know up to one in three Britons already believe some kind of conspiracy theory? Every year, the effects of climate change become clearer and there is no guarantee that all Brits will believe the science. Instead, they may turn to alternative explanations - such as conspiracies - to
Strategic guide: can ChatGPT help us improve climate comms?
Strategic Guide: Crisis communications during misinformation spikes
Audience Insights: Climate and Faith
Key dates for your 2023 calendar
Misinformation Alert: Four trends to watch out for in 2023
Misinformation Alert: What Britain Thinks
Advertising
How we created impact with six innovative climate campaigns
Impact Numbers: Results from Five Advertising Campaigns with Climate NGOs
Creating hope for a green industrial future in the West Midlands: An advertising case study
Enabling local climate action with trusted messengers and positive messaging: An advertising case study
Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study
Positive storytelling to combat heat pump misinformation: An advertising case study
Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study
Network
ACT Event Summary: What Britons Think About Climate Change
How do you go beyond the usual suspects, and engage more people with climate action? At our latest event, we shared results and insights from our three-month programme of research in 2022.
We talked to Persuadables across the UK, and complemented these qualitative conversations with desk research, and expert consultation.
ACT Event Summary: Climate & Cohesion
ACT Event: Climate and Cohesion: Finding Common Ground in the Culture Wars
