ACT Climate Labs
ACT are on a mission to supercharge the effectiveness of climate communications. We run impactful creative campaigns, and provide strategic advice for members.
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We work with NGOs, good businesses and other organisations trying to reach mainstream audiences with positive climate messages. Our mission is to supercharge the effectiveness of climate communications with advertising techniques. We want to make climate action mainstream. We can only achieve this with climate communicators breaking out of their bubbles and engaging a key target audience: the Persuadables – 69% of the UK population who are neither climate activists nor climate deniers.
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Guides
Vocal minorities are being weaponised against climate action
From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public
Advertising guide: How to overcome your fear of non-digital advertising
10 research-driven ways to supercharge your climate comms
How we created impact with six innovative climate campaigns
Strategic guide: can ChatGPT help us improve climate comms?
Climate Communications Topics
Case Studies
Creating hope for a green industrial future in the West Midlands: An advertising case study
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.
Enabling local climate action with trusted messengers and positive messaging: An advertising case study
Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study
Positive storytelling to combat heat pump misinformation: An advertising case study
