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Misinformation Alert: Conspiracy Thinking

Strategic guide: can ChatGPT help us improve climate comms?

Strategic Guide: Crisis communications during misinformation spikes

Impact Numbers: Results from Five Advertising Campaigns with Climate NGOs

ACT Event Summary: What Britons Think About Climate Change

Creating hope for a green industrial future in the West Midlands: An advertising case study
Intelligence

Misinformation Alert: Conspiracy Thinking
Did you know up to one in three Britons already believe some kind of conspiracy theory? Every year, the effects of climate change become clearer and there is no guarantee that all Brits will believe the science. Instead, they may turn to alternative explanations - such as conspiracies - to

Strategic guide: can ChatGPT help us improve climate comms?

Strategic Guide: Crisis communications during misinformation spikes

Audience Insights: Climate and Faith

Key dates for your 2023 calendar

Misinformation Alert: Four trends to watch out for in 2023

Misinformation Alert: What Britain Thinks
Advertising

How we created impact with six innovative climate campaigns

Impact Numbers: Results from Five Advertising Campaigns with Climate NGOs

Creating hope for a green industrial future in the West Midlands: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Positive storytelling to combat heat pump misinformation: An advertising case study

Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study
Network

ACT Event Summary: What Britons Think About Climate Change
How do you go beyond the usual suspects, and engage more people with climate action? At our latest event, we shared results and insights from our three-month programme of research in 2022.
We talked to Persuadables across the UK, and complemented these qualitative conversations with desk research, and expert consultation.

ACT Event Summary: Climate & Cohesion

ACT Event: Climate and Cohesion: Finding Common Ground in the Culture Wars
