About
We’re ACT Climate Labs, a group of advertising and climate experts with a track record of creating innovative and impactful creative campaigns around social issues and climate change. We were founded by Harriet Kingaby and Florencia Lujani in 2021.
With global experience across the UK and Europe, Australia, Latin America, and North America, ACT’s work has proven effective in shifting attitudes and behaviours while inoculating against mis- and disinformation. Our campaigns in collaboration with leading NGOs have tackled issues such as aviation policies, air quality, low-traffic neighbourhoods, insulation, renewable energy, green jobs, heat pumps, and more.
We work with NGOs, good businesses and other organisations who want to reach mainstream audiences with positive climate messages. Our mission is to supercharge the effectiveness of climate communications with advertising techniques that make climate action mainstream and get others to follow our lead. This starts with climate communicators breaking out of their own bubble and engaging a key target audience: the Persuadables.
Across the globe the majority of populations are neither climate activists nor climate deniers, but believe climate change is happening even though they are not too engaged in the issue. We call this group the Persuadables because they've not yet made up their mind about climate action, so they are still 'persuadable' by both pro-climate and anti-climate groups.
This group is not the usual target of climate campaigns, and so their exposure to positive climate messages is low. Meanwhile, climate disinformation is very prominent in the media they consume. We believe we need to effectively counter disinformation and reach them first with positive messaging that relates to their lives values and identities, not ours.
We provides marketing and advertising expertise to NGOs, organisations and good businesses through:
ACT Intelligence: newsletters with insights on Persuadables drawn from their own proprietary research, and current misinformation trends, all accompanied with practical communications advice.
ACT Advertising: we partner with NGOs, organisations and good business to create advertising campaigns that test different approaches to making climate communications more effective with Persuadables, changing attitudes and behaviours on key climate issues.
ACT Network: regular in-person events and webinars with experts from the climate, advertising, marketing and sustainability sectors.
Don’t just take our word for it, here’s what our members say:
“In 6 months of working with ACT we are training more, we are seeing the best engagement ever and my team are being consulted on how to advise better than ever. We are getting management to take misinfo seriously and build it in to our organisational strategy. We are being bolder than ever.”
Louise Brown, Friends of the Earth
Want to know more?
You can email us for more information.
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