Whether selling household essentials, a service or even an idea, a good advert has so much power. This is something polluters, from Big Tobacco to Big Dairy, have long been aware of. We might have moved on from the days of Marlboro Cowboys and established strong advertising regulators, but it
It's not what you say. It's how you say it. The challenge of communicating climate action has nothing to do with getting climate science right or explaining why it’s important. The challenge is to put it in words that people will resonate with, to increase
The advertising world is daunting for a lot of not-for-profit organisations. But we want to show you how it can strengthen your brands, raise awareness of important causes, and inspire real behaviour change. There are two broad categories of advertising: * Above the line methods include TV, out of home (like
To fight misinformation and spark climate action, the climate movement must make better use of advertising. That's why ACT Climate Labs conducted six innovative advertising projects over the last year. We've been hard at work testing new techniques, messages and approaches across diverse media. In partnership
How can advertising supercharge climate communications and help us get ahead of misinformation? ACT Climate Labs recently concluded six advertising projects across various media channels, using budgets ranging from £30,000 to £300,000. These projects - in partnership with climate NGOs - were designed to cut through to hard-to-reach
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.