People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 2
In the second part of this series – we share our learnings from tracking a significant rise in misleading content surrounding pylon opposition across the UK.
People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1
Misinformation alert: Fossil fuels for 'energy security'
With a general election looming, 'energy security' seems to be on every politician's lips. It's even in the name of an entire government department. The phrase has been used to justify all kinds of energy policy - from oil and gas expansion - out
Creating hope for a green industrial future in the West Midlands: An advertising case study
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.
Positive storytelling to combat heat pump misinformation: An advertising case study
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.
Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.
Misinformation Alert: Renewables are falsely linked to the energy crisis
Brits are now paying some of the highest prices in Europe for electricity, during a major cost-of-living crisis. This is due to high gas prices following global lockdown and compounded by Russia's invasion of Ukraine.
Disinformation actors in the UK are tapping into the emotions behind these events.