Improving the effectiveness of climate communications

Audience

Audience

Strategic guide: Speaking to Persuadables during the general election

Strategic guide: Speaking to Persuadables during the general election

In the climate sector, it's usually part of our jobs to stay on top of the news. So it can be easy to assume that everyone engages with climate change and politics in a similar way.

Audience Insights: Persuadable touch-points during the election

Audience Insights: Persuadable touch-points during the election

With an election underway, understanding how Persuadables relate to climate change and the stories they interact with is critical.

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Audience Insights: Climate and Faith

Audience Insights: Climate and Faith

The majority of people in England and Wales (56.8%) identify as following some faith; and for many of those it will be a crucial part of their lives. Whenever communicating with large audiences, we need to bear in mind we're likely talking to at least some people

Misinformation Alert: What Britain Thinks

Misinformation Alert: What Britain Thinks

This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network. * What's going on? How many Brits believe false statements about climate-related issues, from climate science to energy sources? * Who&

Misinformation Alert: Persuadables VS Scientific Consensus

Misinformation Alert: Persuadables VS Scientific Consensus

Climate misinformation in the UK often attacks climate policy or climate action. But science denial is still prolific online and offline - and Persuadables are engaging with it. Many Persuadables already hold sceptical views about climate change, so what can we do? In this newsletter we will cover: * What'

ACT Event Summary: Climate & Cohesion

ACT Event Summary: Climate & Cohesion

ACT held an in person event recently, when an expert panel discussed how to create effective climate communications against a back drop of the culture wars. This newsletter's key learnings: * What's going on? The culture wars in the context of the cost of living crisis. * How