Improving the effectiveness of climate communications

Audience

Audience

Case Study: How to Talk About Aviation with Persuadables to Build Support

Case Study: How to Talk About Aviation with Persuadables to Build Support

As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences. This case study covers our partnership with Climate Catalyst, an NGO sparking climate action

What 2024 taught us about climate misinformation and what 2025 holds

What 2024 taught us about climate misinformation and what 2025 holds

The contours of climate misinformation in 2024 and what comes next in 2025   ACT’s critical misinformation monitoring work in 2024 All through 2024, ACT Climate Labs has been monitoring climate mis- and disinformation across the UK. We’ve tracked the nature, scale and frequency of climate misinformation narratives in

Repetition breeds credibility. Here's why climate organisations should prioritise it

Repetition breeds credibility. Here's why climate organisations should prioritise it

Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action. A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition. As the paper explains, “A single repetition is enough to

Strategic guide: Speaking to Persuadables during the general election

Strategic guide: Speaking to Persuadables during the general election

In the climate sector, it's usually part of our jobs to stay on top of the news. So it can be easy to assume that everyone engages with climate change and politics in a similar way.

Audience Insights: Persuadable touch-points during the election

Audience Insights: Persuadable touch-points during the election

With an election underway, understanding how Persuadables relate to climate change and the stories they interact with is critical.

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Audience Insights: Climate and Faith

Audience Insights: Climate and Faith

The majority of people in England and Wales (56.8%) identify as following some faith; and for many of those it will be a crucial part of their lives. Whenever communicating with large audiences, we need to bear in mind we're likely talking to at least some people