Audience Insights: Climate and Faith
The majority of people in England and Wales (56.8%) identify as following some faith; and for many of those it will be a crucial part of their lives. Whenever communicating with large audiences, we need to bear in mind we're likely talking to at least some people of faith.
Misinformation Alert: What Britain Thinks
This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network.
* What's going on? How many Brits believe false statements about climate-related issues, from climate science to energy sources?
* Who's involved? Who is
Misinformation Alert: Persuadables VS Scientific Consensus
Climate misinformation in the UK often attacks climate policy or climate action. But science denial is still prolific online and offline - and Persuadables are engaging with it.
Many Persuadables already hold sceptical views about climate change, so what can we do?
In this newsletter we will cover:
* What's going
ACT Event Summary: Climate & Cohesion
ACT held an in person event recently, when an expert panel discussed how to create effective climate communications against a back drop of the culture wars. This newsletter's key learnings:
* What's going on? The culture wars in the context of the cost of living crisis.
* How can we get ahead?
Audience Insights: Meet the Persuadables in the UK
We talk a lot about 'The Persuadables', the 69% of people in the UK who are neither climate activists or climate deniers. We call them this because they are still 'persuadable' by both pro-climate and anti-climate groups. This makes them an essential audience to engage with - because they've not
Audience Insights: Using football to talk about climate issues
With the Premier League about to kick off again soon for another season, this post provides actionable advice on how to create engaging, interest-led climate comms, which centre around football.
Included:
* Whats going on? What is happening in the football and climate conversation and who's made the most of the