Strategic Guide: What is Climate Misinformation?

From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public

This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to: * Urban 'somewheres' in Newcastle * British Black & South Asian communities in Birmingham * Rural Dwellers in Yorkshire Read on for our 10 recommendations powered by this

Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots.   But how can we separate the well-meaning from the troll? How can we prepare