Strategic Guide: What is Climate Misinformation?

Strategic Guide: What is Climate Misinformation?
Credit: Unsplash

Here is everything you need to know about how misinformation impacts organisations, brands and audiences. Included:

  • What is going on? What is climate misinformation, and how do we know how to spot it?
  • Delay messaging: A new and sophisticated form of denial.
  • Conspiracy: An ugly way of eroding trust and spreading confusion.
  • Greenwashing: Corporate disinformation.