Intelligence

Misinformation Alert: Persuadables VS Scientific Consensus

Source: Annie Spratt

Climate misinformation in the UK often attacks climate policy or climate action. But science denial is still prolific online and offline - and Persuadables are engaging with it.

Many Persuadables already hold sceptical views about climate change, so what can we do?

In this newsletter we will cover:

What's going on? What is the 'World Climate Declaration'? Does climate denial content like this get through to the Persuadables?
Who's involved? How likely are Persuadables to believe climate denial?
How to get ahead. How can we best tackle climate denial narratives before and after Persuadables see them?

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Repetition breeds credibility. Here's why climate organisations should prioritise it

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Strategic guide: Speaking to Persuadables during the general election

In the climate sector, it's usually part of our jobs to stay on top of the news. So it can be easy to assume that everyone engages with climate change and politics in a similar way.

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