Strategic guide: Speaking to Persuadables during the general election

In the climate sector, it's usually part of our jobs to stay on top of the news. So it can be easy to assume that everyone engages with climate change and politics in a similar way. The truth is, most Persuadables – who are crucial to the future of climate action – experience an election year very differently from active participants in the climate movement.  

It’s important to reach Persuadables where they are during this period, so a mandate for climate is strengthened no matter who wins. To reach and engage with Persuadables, we need to understand as much as we can from their perspective. 

In the first of this two-part article, we will explore Persuadables’ relationship with the general election and outline how we can better engage with them on climate change at such a crucial time. Inside you’ll find: 

What’s going on? What factors during this intense campaign period influence their support of climate action?

Who’s involved? Four segments to look out for this election period. 

Tips for engaging with the Persuadables this year. Depending on their attitude towards politics.