Audience Insights: Persuadable touch-points during the election

With an election underway, understanding how Persuadables relate to climate change and the stories they interact with is critical. In the first of this two-part article, we explored Persuadables’ relationship with the general election as a whole and introduced four new voter-type segments across the UK.  

We know that some Persuadables are highly political, and others not at all. What they have in common is online and offline activity that reflects their interests – like a beloved podcast or prime-time TV slot outside of the news cycle. Here they will be exposed to general election topics in a different way. By delving deep into these alternative spaces, we can explore how Persuadables might engage with election themes and offer tips on reaching them better this year, up to and beyond July 4^th. 

Inside you'll find: 

What content are they consuming? Three alternative touchpoints which might shape how different audience groups experience the election. 

Tips for engaging with Persuadables. For this election and beyond.