Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots.
But how can we separate the well-meaning from the troll? How can we prepare for floods of anger and distrust?
In this strategic guide, we provide tips for making a crisis communications plan, which will strengthen any organisation's strategic goal of fighting climate misinformation.
- What's going on? What is the 15-minute city conspiracy theory and why is it so effective?
- Planning for misinformation crises. What can we do to increase resilience to conspiracy and fight misinformation?
- How to respond. Five actions to prepare you for the next misinformation crisis.