Sean Buchan
Advertising Guide: why you should reconsider reach
Advertising Guide: Navigating digital algorithms with your climate message
ACT Event Summary: Why words matter - a new way to speak to Brits about climate change
To make progress on climate action, we need to win the hearts and minds of the British public. But what kind of language engages and resonates with the Persuadables?
At our latest event we shared results and insights from our 2023 research. We talked to Persuadables across the UK, and
Misinformation alert: Fossil fuels for 'energy security'
With a general election looming, 'energy security' seems to be on every politician's lips. It's even in the name of an entire government department. The phrase has been used to justify all kinds of energy policy - from oil and gas expansion - out
Misinformation Alert: 15 minute cities
In late 2022 to early 2023, a traffic calming scheme in Oxford became the centre of an international conspiracy theory. The conspiracy has surfaced again and again online and offline and has even been repeated by UK politicians, including government ministers, who might have been swayed by a vocal minority.
How to talk to Persuadables about transport
For the UK to honour its commitment to the Paris Agreement, we will need to change the way we get around. While there are many ways to decarbonise our transport system, a reduction in the use of petrol cars is almost certainly necessary. The Climate Change Committee’s sixth carbon