Improving the effectiveness of climate communications

Sean Buchan

Sean Buchan

Vocal minorities are being weaponised against climate action

Vocal minorities are being weaponised against climate action

From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public

A person picking leaves from a green plant at a farm.

Misinformation Alert: Four misleading food and climate narratives

Food and climate change are inextricably linked. Modern agriculture and food processing remain a high net cost to the environment, while rising temperatures negatively affect food production worldwide. With eating central to everybody’s lives, food is an essential arena for climate communications. There are many positive stories to tell

Misinformation Alert: Cost of Net Zero (CONZ)

Misinformation Alert: Cost of Net Zero (CONZ)

'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves. In this post: * What is the 'Cost of Net Zero' frame? * Why does ‘Cost of Net Zero’ work? How

Misinformation Alert: The food industry is serving up misleading content

Misinformation Alert: The food industry is serving up misleading content

Eating is central to everyone’s lives, and how our food is made is a major factor in tackling climate change. Therefore food – especially animal products that disproportionately contribute to greenhouse gas emissions – is an important arena in climate communications. Unfortunately, some of the meat and dairy industry is pouring

Two energy workers, a woman in a green vest and a man in an orange vest, pointing at wind turbines with their backs to the c.

Misinformation Alert: “But what about India and China?”

Almost all of us have experienced it first-hand. When the importance of climate action is brought up on TV, social media or at the dinner table, someone often interjects: “What’s the point if India/China/Russia are still polluting?” Then it’s too late – the conversation turns to geopolitics,

How we created impact with six innovative climate campaigns

How we created impact with six innovative climate campaigns

To fight misinformation and spark climate action, the climate movement must make better use of advertising. That's why ACT Climate Labs conducted six innovative advertising projects over the last year. We've been hard at work testing new techniques, messages and approaches across diverse media. In partnership with climate NGOs we

Misinformation Alert: Conspiracy Thinking

Misinformation Alert: Conspiracy Thinking

Did you know up to one in three Britons already believe some kind of conspiracy theory? Every year, the effects of climate change become clearer and there is no guarantee that all Brits will believe the science. Instead, they may turn to alternative explanations - such as conspiracies - to