Improving the effectiveness of climate communications

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Sean Buchan

Impact Numbers: Results from Five Advertising Campaigns with Climate NGOs

Impact Numbers: Results from Five Advertising Campaigns with Climate NGOs

How can advertising supercharge climate communications and help us get ahead of misinformation? ACT Climate Labs recently concluded five advertising projects across various media channels, using budgets ranging from £8,000 to £300,000. These projects - in partnership with climate NGOs - were designed to cut through to hard-to-reach

ACT Event Summary: What Britons Think About Climate Change

ACT Event Summary: What Britons Think About Climate Change

How do you go beyond the usual suspects, and engage more people with climate action? At our latest event, we shared results and insights from our three-month programme of research in 2022. We talked to Persuadables across the UK, and complemented these qualitative conversations with desk research, and expert consultation.

Audience Insights: Climate and Faith

Audience Insights: Climate and Faith

The majority of people in England and Wales (56.8%) identify as following some faith; and for many of those it will be a crucial part of their lives. Whenever communicating with large audiences, we need to bear in mind we're likely talking to at least some people of faith.

Key dates for your 2023 calendar

Key dates for your 2023 calendar

Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet. From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should be adding to their

Misinformation Alert: Four trends to watch out for in 2023

Misinformation Alert: Four trends to watch out for in 2023

Happy New Year! We hope everyone had a wonderful, well-earned break. Here at ACT, we are of course planning for the year ahead. From the 'end' of Twitter to the return of conspiracy; here are four trends that we think all our members should look out for in 2023, followed

Misinformation Alert: What Britain Thinks

Misinformation Alert: What Britain Thinks

This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network. * What's going on? How many Brits believe false statements about climate-related issues, from climate science to energy sources? * Who's involved? Who is

ACT Climate Reparations - Extreme weather

Misinformation Alert: Climate Reparations

At Cop27, a fund was established to help poor, vulnerable nations cope with the impacts of climate change. This fund is officially referred to as 'loss and damage'. However, the same fund is commonly referred to as 'climate reparations' by climate activists, the mainstream press and disinformation spreaders alike. Persuadables