Audience Insights: Persuadable touch-points during the election
With an election underway, understanding how Persuadables relate to climate change and the stories they interact with is critical.
Vocal minorities are being weaponised against climate action
From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public
Misinformation Alert: Four misleading food and climate narratives
Food and climate change are inextricably linked. Modern agriculture and food processing remain a high net cost to the environment, while rising temperatures negatively affect food production worldwide. With eating central to everybody’s lives, food is an essential arena for climate communications.
There are many positive stories to tell
Misinformation Alert: Cost of Net Zero (CONZ)
'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves.
In this post:
* What is the 'Cost of Net Zero' frame?
* Why does ‘Cost of
Misinformation Alert: The food industry is serving up misleading content
Eating is central to everyone’s lives, and how our food is made is a major factor in tackling climate change. Therefore food – especially animal products that disproportionately contribute to greenhouse gas emissions – is an important arena in climate communications.
Unfortunately, some of the meat and dairy industry is pouring
Misinformation Alert: “But what about India and China?”
Almost all of us have experienced it first-hand. When the importance of climate action is brought up on TV, social media or at the dinner table, someone often interjects: “What’s the point if India/China/Russia are still polluting?” Then it’s too late – the conversation turns to geopolitics,
10 research-driven ways to supercharge your climate comms
This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to:
* Urban 'somewheres' in Newcastle
* British Black & South Asian communities in Birmingham
* Rural Dwellers in Yorkshire
Read on for our 10 recommendations