Misinformation Alert: Cost of Net Zero (CONZ)

'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves.

In this post:

• What is the 'Cost of Net Zero' frame?
• Why does ‘Cost of Net Zero’ work? How can 'Cost of Net Zero' impact your communications?
• Three tactics to create effective communications in the ‘Cost of Net Zero’ context

This guide was originally posted in February 2022 and has been updated in August 2023