Misinformation Alert: Cost of Net Zero (CONZ)

An explainer to one of the main 'delayer' narratives in the mainstream media in 2021 and 2022. Included:
- What is the 'Cost of Net Zero'?
- How can the 'Cost of Net Zero' impact your communications?
- How to adapt your messages to reach audiences with a positive message
This guide was originally posted in February 2022 and was updated in June 2022.