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Intelligence

Misinformation Alert: Cost of Net Zero (CONZ)

Photo credit: Bill Mead, Unsplash

An explainer to one of the main 'delayer' narratives in the mainstream media in 2021 and 2022. Included:

What is the 'Cost of Net Zero'?
How can the 'Cost of Net Zero' impact your communications?
How to adapt your messages to reach audiences with a positive message

This guide was originally posted in February 2022 and was updated in June 2022.

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