Improving the effectiveness of climate communications

Guides

Strategic Guide: Why you should be 'prebunking'

If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article:

What is prebunking? Why should climate communicators do it?

How to get ahead. Three ways your organisation can prebunk against climate misinformation.

Prebunking in action. Three examples of prebunking narratives, frames and techniques.

Read next

Vocal minorities are being weaponised against climate action

Vocal minorities are being weaponised against climate action

From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public

10 research-driven ways to supercharge your climate comms

10 research-driven ways to supercharge your climate comms

This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to: * Urban 'somewheres' in Newcastle * British Black & South Asian communities in Birmingham * Rural Dwellers in Yorkshire Read on for our 10 recommendations

Strategic Guide: Crisis communications during misinformation spikes

Strategic Guide: Crisis communications during misinformation spikes

Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots. But how can we separate the well-meaning from the troll? How can