Strategic Guide: Why you should be 'prebunking'
If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article:
What is prebunking? Why should climate communicators do it?
How to get ahead. Three ways your organisation can prebunk against climate misinformation.
Prebunking in action. Three examples of prebunking narratives, frames and techniques.
(Updated October 2024)