It is crucial that we increase our reach and engage Persuadables with climate-positive messages. For that, we need to embrace advertising and marketing tactics, such as using a variety of different digital media.
In this guide to digital media, we'll discuss: what it is, why it matters, how it can help us achieve our aims, and how to do it successfully (and ethically!) Read on to find out all you need to know about running a successful digital media campaign.
Inside you'll find:
- Setting objectives: how to do it and target the relevant audiences
- A run down on the top four social media platforms: when and how we can utilise them for our campaigns
- Beyond social media: how to use other digital formats to engage harder to reach audiences and boost effectiveness of other campaigns