Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network. * What's going on? How many Brits believe false statements about climate-related issues, from climate science to energy sources? * Who&

It's not what you say. It's how you say it. The challenge of communicating climate action has nothing to do with getting climate science right or explaining why it’s important. The challenge is to put it in words that people will resonate with, to increase

To fight misinformation and spark climate action, the climate movement must make better use of advertising. That's why ACT Climate Labs conducted six innovative advertising projects over the last year. We've been hard at work testing new techniques, messages and approaches across diverse media. In partnership