Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study
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This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network.
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To fight misinformation and spark climate action, the climate movement must make better use of advertising. That's why ACT Climate Labs conducted six innovative advertising projects over the last year.
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As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.