Advertising

ACT Event Summary: communicating climate change – how to use the power of advertising for good

In a 2020 YouGov study we commissioned, we found a good 40% of people don’t consume any newspapers, and those that do, spend an average of five minutes engaging with them. But there is one medium that still makes an impression. Advertising.

Photo by Markus Freise / Unsplash

Repetition breeds credibility. Here's why climate organisations should prioritise it

Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action. A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition. As the paper explains, “A single repetition is enough to

ACT Event Summary: communicating climate change – how to use the power of advertising for good

Read next

Repetition breeds credibility. Here's why climate organisations should prioritise it

Case Study: Refresh Britain, an integrated campaign fighting clean air and transport misinformation

Advertising Guide: why you should reconsider reach