Creating hope for a green industrial future in the West Midlands: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.

This case study covers our biggest campaign so far. We worked with a new UK organisation to create hope about a green future in the UK, with the majority of a £300,000 budget spent in non-digital spaces.  In this case study:

About our partnership: Why - and how - we targeted "Persuadables" with green economic growth narratives in the West Midlands.

Results and Creative: Nearly twice as many people had hope for a green future after seeing the campaign.

Insights for your next campaign: How research, cultural cues and clever media placement can transform your advertising.

Click here for the full list of case studies.