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Strategic Guide: Why you should be 'prebunking'
If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article:
What is prebunking? Why should climate communicators do it?
How to get ahead. Three ways your
Repetition breeds credibility. Here's why climate organisations should prioritise it
Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action.
A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition.
As the paper explains, “A single repetition is enough to
