It's not what you say. It's how you say it. The challenge of communicating climate action has nothing to do with getting climate science right or explaining why it’s important. The challenge is to put it in words that people will resonate with, to increase
'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves. In this post: * What is the 'Cost of Net Zero' frame? * Why does ‘Cost of
Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet. From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should
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How to create effective climate communications and counter harmful culture war narratives Join the ACT Climate Labs team for our next in person event on Tuesday 27th September from 9:30am. Communicating with the backdrop of the ongoing cost of living and energy crises requires navigating culture wars and divisive
How do we reach and engage diverse and marginalised audiences with climate issues? Recently, ACT Climate Labs' Insights Director, Harriet Kingaby discussed how we can make climate communications more inclusive with Steven Sahota, North of England and Scotland Regional Coordinator for Hope for the Future. Hope for the Future