Improving the effectiveness of climate communications

Kathryn Bonner

What 2024 taught us about climate misinformation and what 2025 holds

The contours of climate misinformation in 2024 and what comes next in 2025   ACT’s critical misinformation monitoring work in 2024 All through 2024, ACT Climate Labs has been monitoring climate mis- and disinformation across the UK. We’ve tracked the nature, scale and frequency of climate misinformation narratives in

Repetition breeds credibility. Here's why climate organisations should prioritise it

Repetition breeds credibility. Here's why climate organisations should prioritise it

Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action. A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition. As the paper explains, “A single repetition is enough to

A feminine-presenting person working at an industrial site.

Polluters are good at advertising, here's what we can learn from them

Whether selling household essentials, a service or even an idea, a good advert has so much power. This is something polluters, from Big Tobacco to Big Dairy, have long been aware of. We might have moved on from the days of Marlboro Cowboys and established strong advertising regulators, but it

Why words matter: key learnings from ACT Persuadables research

Why words matter: key learnings from ACT Persuadables research

It's not what you say. It's how you say it. The challenge of communicating climate action has nothing to do with getting climate science right or explaining why it’s important. The challenge is to put it in words that people will resonate with, to increase

ACT Event - Why words matter: a new way to speak to Brits about climate change

ACT Event - Why words matter: a new way to speak to Brits about climate change

Vocal minorities are hijacking climate action, this is how we get ahead

Misinformation Alert: Cost of Net Zero (CONZ)

Misinformation Alert: Cost of Net Zero (CONZ)

'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves. In this post: * What is the 'Cost of Net Zero' frame? * Why does ‘Cost of