'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves. In this post: * What is the 'Cost of Net Zero' frame? * Why does ‘Cost of Net Zero’ work? How
Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet. From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should be adding to their
Start here if you're new to ACT.
How to create effective climate communications and counter harmful culture war narratives Join the ACT Climate Labs team for our next in person event on Tuesday 27th September from 9:30am. Communicating with the backdrop of the ongoing cost of living and energy crises requires navigating culture wars and divisive
How do we reach and engage diverse and marginalised audiences with climate issues? Recently, ACT Climate Labs' Insights Director, Harriet Kingaby discussed how we can make climate communications more inclusive with Steven Sahota, North of England and Scotland Regional Coordinator for Hope for the Future. Hope for the Future is
Right leaning news publications have been unsuccessfully trying to derail public support of the windfall tax on the extraordinary profit made by oil and gas companies. Perceptions of corporate greed from Loyal Nationals and Disengaged Battlers can help us to fight misinformation around the tax and frame future climate communications.
Here is everything you need to know about how misinformation impacts organisations, brands and audiences. Included: * What is going on? What is climate misinformation, and how do we know how to spot it? * Delay messaging: A new and sophisticated form of denial. * Conspiracy: An ugly way of eroding trust and