Misinformation Alert: Heat Pumps
Climate delayers in the UK are adding to the wider Cost of Net Zero conversation by undermining the efficiency of heat pumps, and overexaggerating the costs. This is important as it's casting doubt on renewables as a viable solution and undermining climate communications in this space. This misinformation alert is particularly relevant for organisations whose audience is likely to describe themselves as working class, and the construction and energy sectors.
In this post, find out:
- What is going on? What narratives are at play, who is pushing them and how long it has been going on for
- Who is at risk? Which audiences are being targeted and why does this narrative resonate with them
- What are the facts? The truth and trusted sources we can use in communications
- How can we fight back? Crafting messages that will make the truth stick for our audience
This threat alert was originally published in February 2022 and was last updated in June 2022.