Improving the effectiveness of climate communications

Ellie Malpas

Ellie Malpas

Misinformation Alert: Heat Pumps

Misinformation Alert: Heat Pumps

There are many false or misleading narratives out there surrounding heat pumps. These usually undermine the efficiency of the products, or exaggerate the costs, further casting doubt on renewables as a viable solution and undermining climate communications in this space. This article on misleading content is particularly relevant for organisations

Strategic guide: Speaking to Persuadables during the general election

Strategic guide: Speaking to Persuadables during the general election

In the climate sector, it's usually part of our jobs to stay on top of the news. So it can be easy to assume that everyone engages with climate change and politics in a similar way.

Audience Insights: Persuadable touch-points during the election

Audience Insights: Persuadable touch-points during the election

With an election underway, understanding how Persuadables relate to climate change and the stories they interact with is critical.

Advertising guide: How to overcome your fear of non-digital advertising

Advertising guide: How to overcome your fear of non-digital advertising

The advertising world is daunting for a lot of not-for-profit organisations. But we want to show you how it can strengthen your brands, raise awareness of important causes, and inspire real behaviour change. There are two broad categories of advertising: * Above the line methods include TV, out of home (like

10 research-driven ways to supercharge your climate comms

10 research-driven ways to supercharge your climate comms

This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to: * Urban 'somewheres' in Newcastle * British Black & South Asian communities in Birmingham * Rural Dwellers in Yorkshire Read on for our 10 recommendations

How we created impact with six innovative climate campaigns

How we created impact with six innovative climate campaigns

To fight misinformation and spark climate action, the climate movement must make better use of advertising. That's why ACT Climate Labs conducted six innovative advertising projects over the last year. We've been hard at work testing new techniques, messages and approaches across diverse media. In partnership

Strategic guide: can ChatGPT help us improve climate comms?

Strategic guide: can ChatGPT help us improve climate comms?

OpenAI's ChatGPT is an AI language processor that has been taking the internet by storm. Whether it's just a fad, or a toolset that will continue to change the way we interact with technology for years to come, the team at ACT have been having fun