Improving the effectiveness of climate communications

Ellie Malpas

Ellie Malpas

Advertising guide: How to overcome your fear of non-digital advertising

Advertising guide: How to overcome your fear of non-digital advertising

The advertising world is daunting for a lot of not-for-profit organisations. But we want to show you how it can strengthen your brands, raise awareness of important causes, and inspire real behaviour change. There are two broad categories of advertising: * Above the line methods include TV, out of home (like

10 research-driven ways to supercharge your climate comms

10 research-driven ways to supercharge your climate comms

This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to: * Urban 'somewheres' in Newcastle * British Black & South Asian communities in Birmingham * Rural Dwellers in Yorkshire Read on for our 10 recommendations

How we created impact with six innovative climate campaigns

How we created impact with six innovative climate campaigns

To fight misinformation and spark climate action, the climate movement must make better use of advertising. That's why ACT Climate Labs conducted six innovative advertising projects over the last year. We've been hard at work testing new techniques, messages and approaches across diverse media. In partnership

Strategic guide: can ChatGPT help us improve climate comms?

Strategic guide: can ChatGPT help us improve climate comms?

OpenAI's ChatGPT is an AI language processor that has been taking the internet by storm. Whether it's just a fad, or a toolset that will continue to change the way we interact with technology for years to come, the team at ACT have been having fun

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.

Positive storytelling to combat heat pump misinformation: An advertising case study

Positive storytelling to combat heat pump misinformation: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.

Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study

Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.