The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising

A Practical Framework to Phase Out Fossil Fuel Advertising

The advertising and media industries are at a turning point.

In this report, The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising, ACT offers a commercially grounded, business-first pathway for agencies and media owners to reduce their reliance on fossil fuel clients - without disrupting their operations.

This blueprint offers practical, commercially viable steps for advertising agencies and media owners to phase out fossil fuel clients, by engaging 5 key levers: finance, legal and compliance, the board, internal culture and operations.

Whether you're a C-Suite Executive looking to lead, a sustainability leader looking to guide, or an ethically-minded employee who wants to catalyse change, this blueprint provides clear guidance on navigating a legally compliant, commercially sound and culturally supported shift.

“This blueprint is a constructive and substantive answer to the UN Secretary-General's call to action — outlining concrete steps for businesses to accelerate the transformations needed to address the existential threat of climate change, and providing evidence that transitioning away from fossil fuels is an immense commercial opportunity that benefits all."

Selwin Hart, Special Adviser to the Secretary-General on Climate Action and Just Transition, United Nations

👉 Download the blueprint now and be part of the change.