Improving the effectiveness of climate communications

Guides

Guides

Misinformation Alert: What Britain Thinks

Misinformation Alert: What Britain Thinks

This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network. * What's going on? How many Brits believe false statements about climate-related issues, from climate science to energy sources? * Who&

Strategic Guide: What is climate misinformation?

Strategic Guide: What is climate misinformation?

The UK has made international commitments to stay within 2 degrees and preferably 1.5 degrees of global warming. To honour this, the UK needs to decarbonise rapidly – known in some circles as ‘climate action’. However, climate change disinformation and misinformation are a major threat to this activity. They distort

Misinformation Alert: Fact, Myth, Fallacy

Misinformation Alert: Fact, Myth, Fallacy

We frequently mention the "Fact, Myth, Fallacy" model in our Misinformation Alerts, so we wanted to give you a deep dive into this useful technique. You can use it to craft messages, develop misinformation informed strategies, or attack a specific narrative that is hurting your organisations' reputation

Advertising Guide: How to use Reframing to improve communications

Advertising Guide: How to use Reframing to improve communications

This guide is designed to give you the tools you need to improve your messaging on everything climate-related. After reading this guide you should have a good idea about what frames are, how bad actors use them, and how to fight back by crafting your own powerful climate communications. Included

Advertising Guide: Using digital media to supercharge results

Advertising Guide: Using digital media to supercharge results

It is crucial that we increase our reach and engage Persuadables with climate-positive messages. For that, we need to embrace advertising and marketing tactics, such as using a variety of different digital media. In this guide to digital media, we'll discuss: what it is, why it matters, how