Impact Numbers: Results from Six Advertising Campaigns with Climate NGOs

Impact Numbers: Results from Six Advertising Campaigns with Climate NGOs
Source: Act campaigns 2022-2023

How can advertising supercharge climate communications and help us get ahead of misinformation? ACT Climate Labs recently concluded six advertising projects across various media channels, using budgets ranging from £30,000 to £300,000. These projects - in partnership with climate NGOs - were designed to cut through to hard-to-reach audiences with new techniques, messages and approaches.

In this newsletter, we share some of our key learnings and encourage you to come to our next online event where we will dive into all of the campaigns.

Inside you'll find:

  • What did we set out to learn? Our strategic process and the five hypotheses we tested through our advertising.
  • What did we do? A summary of our advertising campaigns, including the process we went through with our partners.
  • Actionable insights. What were the results from each campaign. What are the key takeaways for your next advertising campaign?