How to tackle disinformation in the energy transition: A case study from Brazil
Our latest webinar dug into learnings from our recent project in support of Brazil's emerging offshore wind sector. Here's what we covered.
ACT Climate Labs
Join us online in July for a webinar on protecting and proofing the energy transition from disinformation
Join ACT’s Strategy Director, Florencia Lujani, and Head of ACT, Jamie Clarke, on 15th July at 2pm BST for a webinar full of practical tips drawn from ACT Climate Labs’ global campaigns.
Disinformation is stalling the clean energy transition. Eroding public trust, fuelling opposition, and delaying projects. Yet few
Case Study: How to Talk About Aviation with Persuadables to Build Support
As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences.
This case study covers our partnership with Climate Catalyst, an NGO sparking
What 2024 taught us about climate misinformation and what 2025 holds
The contours of climate misinformation in 2024 and what comes next in 2025
ACT’s critical misinformation monitoring work in 2024
All through 2024, ACT Climate Labs has been monitoring climate mis- and disinformation across the UK. We’ve tracked the nature, scale and frequency of climate misinformation narratives in
Repetition breeds credibility. Here's why climate organisations should prioritise it
Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action.
A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition.
As the paper explains, “A single repetition is enough to
Polluters are good at advertising, here's what we can learn from them
Whether selling household essentials, a service or even an idea, a good advert has so much power. This is something polluters, from Big Tobacco to Big Dairy, have long been aware of.
We might have moved on from the days of Marlboro Cowboys and established strong advertising regulators, but it
Why words matter: key learnings from ACT Persuadables research
It's not what you say. It's how you say it.
The challenge of communicating climate action has nothing to do with getting climate science right or explaining why it’s important. The challenge is to put it in words that people will resonate with, to increase