Florencia Lujani
Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.
Audience Insights: Climate and Faith
The majority of people in England and Wales (56.8%) identify as following some faith; and for many of those it will be a crucial part of their lives. Whenever communicating with large audiences, we need to bear in mind we're likely talking to at least some people
Key dates for your 2023 calendar
Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet.
From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should
Misinformation Alert: Four trends to watch out for in 2023
Happy New Year! We hope everyone had a wonderful, well-earned break. Here at ACT, we are of course planning for the year ahead.
From the 'end' of Twitter to the return of conspiracy; here are four trends that we think all our members should look out for in
Misinformation Alert: What Britain Thinks
This month we have new insights on Brits' perception of climate misinformation, thanks to a report launched by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network.
* What's going on? How many Brits believe false statements about climate-related issues, from climate science to energy sources?
* Who&
Misinformation Alert: Climate Reparations
At Cop27, a fund was established to help poor, vulnerable nations cope with the impacts of climate change. This fund is officially referred to as 'loss and damage'. However, the same fund is commonly referred to as 'climate reparations' by climate activists, the mainstream press and