ACT Climate Labs
Vocal minorities are hijacking climate action, this is how we get ahead
Misinformation Alert: Cost of Net Zero (CONZ)
'Cost of Net Zero' (CONZ) is one of the most popular climate delay frames currently spread in the UK. It is spread by many politicians, media, influencers and even Persuadables themselves.
In this post:
* What is the 'Cost of Net Zero' frame?
* Why does ‘Cost of
ACT Climate Labs: Open call for partnerships
Impact Numbers: Results from Six Advertising Campaigns with Climate NGOs
How can advertising supercharge climate communications and help us get ahead of misinformation? ACT Climate Labs recently concluded six advertising projects across various media channels, using budgets ranging from £30,000 to £300,000. These projects - in partnership with climate NGOs - were designed to cut through to hard-to-reach
Key dates for your 2023 calendar
Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet.
From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should
Welcome
Start here if you're new to ACT.