ACT Event - Why words matter: a new way to speak to Brits about climate change

To make progress on climate action, we need to win the hearts and minds of the British public. But what kind of language engages and resonates with the Persuadables? At our latest event we shared results and insights from our 2023 research. We talked to Persuadables across the UK, and

How do you go beyond the usual suspects, and engage more people with climate action? At our latest event, we shared results and insights from our three-month programme of research in 2022. We talked to Persuadables across the UK, and complemented these qualitative conversations with desk research, and expert consultation.

ACT held an in person event recently, when an expert panel discussed how to create effective climate communications against a back drop of the culture wars. This newsletter's key learnings: * What's going on? The culture wars in the context of the cost of living crisis. * How