Advertising Guide: why you should reconsider reach
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The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising
A Practical Framework to Phase Out Fossil Fuel Advertising
View the Blueprint
The advertising and media industries are at a turning point.
In this report, The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising, ACT offers a commercially grounded, business-first pathway for agencies and media owners
Strategic Guide: Why you should be 'prebunking'
If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article:
What is prebunking? Why should climate communicators do it?
How to get ahead. Three ways your
Repetition breeds credibility. Here's why climate organisations should prioritise it
Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action.
A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition.
As the paper explains, “A single repetition is enough to