Improving the effectiveness of climate communications

Florencia Lujani

The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising

The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising

A Practical Framework to Phase Out Fossil Fuel Advertising View the Blueprint The advertising and media industries are at a turning point. In this report, The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising, ACT offers a commercially grounded, business-first pathway for agencies and media owners

Fossil fuel advertising: A phase-out plan unveiled at COP30

Fossil fuel advertising: A phase-out plan unveiled at COP30

In 2024, United Nations Secretary General António Guterres issued a clear call to our industry: “Stop taking on new fossil fuel clients and set out plans to phase out existing ones.” Yesterday at COP30, we launched our collective answer. The Five Levers for Change: A Blueprint to Phase Out Fossil

Strategic Guide: Why you should be 'prebunking'

Strategic Guide: Why you should be 'prebunking'

If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article: What is prebunking? Why should climate communicators do it? How to get ahead. Three ways your

People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1

People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1

Advertising Guide: why you should reconsider reach

Advertising Guide: why you should reconsider reach

Advertising Guide: Navigating digital algorithms with your climate message

Advertising Guide: Navigating digital algorithms with your climate message

ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

To make progress on climate action, we need to win the hearts and minds of the British public. But what kind of language engages and resonates with the Persuadables? At our latest event we shared results and insights from our 2023 research. We talked to Persuadables across the UK, and