Improving the effectiveness of climate communications

ACT Climate Labs

Misinformation Alert: Corporate Greed

Misinformation Alert: Corporate Greed

Right leaning news publications have been unsuccessfully trying to derail public support of the windfall tax on the extraordinary profit made by oil and gas companies. Perceptions of corporate greed from Loyal Nationals and Disengaged Battlers can help us to fight misinformation around the tax and frame future climate communications.

Misinformation Alert: Fact, Myth, Fallacy

Misinformation Alert: Fact, Myth, Fallacy

We frequently mention the "Fact, Myth, Fallacy" model in our Misinformation Alerts, so we wanted to give you a deep dive into this useful technique. You can use it to craft messages, develop misinformation informed strategies, or attack a specific narrative that is hurting your organisations' reputation

Advertising Guide: How to use Reframing to improve communications

Advertising Guide: How to use Reframing to improve communications

This guide is designed to give you the tools you need to improve your messaging on everything climate-related. After reading this guide you should have a good idea about what frames are, how bad actors use them, and how to fight back by crafting your own powerful climate communications. Included

Advertising Guide: Using digital media to supercharge results

Advertising Guide: Using digital media to supercharge results

It is crucial that we increase our reach and engage Persuadables with climate-positive messages. For that, we need to embrace advertising and marketing tactics, such as using a variety of different digital media. In this guide to digital media, we'll discuss: what it is, why it matters, how