Improving the effectiveness of climate communications

Intelligence

Intelligence

ACT Climate Reparations - Extreme weather

Misinformation Alert: Climate Reparations

At Cop27, a fund was established to help poor, vulnerable nations cope with the impacts of climate change. This fund is officially referred to as 'loss and damage'. However, the same fund is commonly referred to as 'climate reparations' by climate activists, the mainstream press and

Misinformation Alert: COP27

Misinformation Alert: COP27

COP27 is around the corner, taking place in Sharm el-Shiekh from 6th to 18th November 2022. There will be more climate change information, and misinformation in the press and online during this time. Thanks to research in this space, we are better equipped than ever to get ahead of likely

Misinformation Alert: Persuadables VS Scientific Consensus

Misinformation Alert: Persuadables VS Scientific Consensus

Climate misinformation in the UK often attacks climate policy or climate action. But science denial is still prolific online and offline - and Persuadables are engaging with it. Many Persuadables already hold sceptical views about climate change, so what can we do? In this newsletter we will cover: * What'

Misinformation Alert: Renewables are falsely linked to the energy crisis

Misinformation Alert: Renewables are falsely linked to the energy crisis

Brits are now paying some of the highest prices in Europe for electricity, during a major cost-of-living crisis. This is due to high gas prices following global lockdown and compounded by Russia's invasion of Ukraine. Disinformation actors in the UK are tapping into the emotions behind these events.

Audience Insights: Meet the Persuadables in the UK

Audience Insights: Meet the Persuadables in the UK

We talk a lot about 'The Persuadables', the 69% of people in the UK who are neither climate activists or climate deniers. We call them this because they are still 'persuadable' by both pro-climate and anti-climate groups. This makes them an essential audience to engage with

Inclusive Climate Conversations

Inclusive Climate Conversations

How do we reach and engage diverse and marginalised audiences with climate issues? Recently, ACT Climate Labs' Insights Director, Harriet Kingaby discussed how we can make climate communications more inclusive with Steven Sahota, North of England and Scotland Regional Coordinator for Hope for the Future. Hope for the Future

Misinformation Alert: Extreme Weather

Misinformation Alert: Extreme Weather

Originally published August 2022. Updated June 2023 In 2022 England suffered 'the most severe and damaging storm ... since 2014'. Just five months later, the United Kingdom set a new temperature record at 40.3 degrees, measured in Coningsby in Lincolnshire. As extreme weather becomes more commonplace, we investigate