Misinformation is reaching vulnerable audiences we call "Persuadables". They believe climate change is real, but they don't engage with the topic frequently, and based on audience segmentations from the organisation Climate Outreach, they roughly represent about the 69% of the British population who are neither climate activists or deniers.
We need to create strategies to get ahead and reach Persuadables with positive messages that get ahead of misinformation.
ACT Intelligence provides insights about our key audience and the tactics, narratives and actors perpetuating misinformation, as well as advertising advice to show organisations how to break from the echo chamber and get ahead.
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