Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study
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Case Study: How to Talk About Aviation with Persuadables to Build Support
As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences.
This case study covers our partnership with Climate Catalyst, an NGO sparking climate action
What 2024 taught us about climate misinformation and what 2025 holds
The contours of climate misinformation in 2024 and what comes next in 2025
ACT’s critical misinformation monitoring work in 2024
All through 2024, ACT Climate Labs has been monitoring climate mis- and disinformation across the UK. We’ve tracked the nature, scale and frequency of climate misinformation narratives in
Repetition breeds credibility. Here's why climate organisations should prioritise it
Despite most Brits believing climate change is happening, misinformation can quickly and easily sway support for action.
A recent study from the Australian National University shows climate denial claims can even influence those engaged with the climate crisis. How? Repetition.
As the paper explains, “A single repetition is enough to