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Improving the effectiveness of climate communications
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Stephanie Newton

Impact Numbers: Results from Six Advertising Campaigns with Climate NGOs

Impact Numbers: Results from Six Advertising Campaigns with Climate NGOs

How can advertising supercharge climate communications and help us get ahead of misinformation? ACT Climate Labs recently concluded six advertising projects across various media channels, using budgets ranging from £30,000 to £300,000. These projects - in partnership with climate NGOs - were designed to cut through to hard-to-reach
Diyora Shadijanova, Stephanie Newton, Sean Buchan Mar 23, 2023

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