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Vocal minorities are being weaponised against climate action
From flooding council meetings to harassing decision-makers online, we’re seeing more highly vocal, small groups mobilise against climate action. We call these groups “vocal minorities” because they are a relatively small but loud part of the public. In the context of climate action, they risk distracting from a public
10 research-driven ways to supercharge your climate comms
This guide follows our flagship research with key Persuadables, a mixed-method and immersive qualitative program of research with cultural insight agency Bricolage, where we spoke to:
* Urban 'somewheres' in Newcastle
* British Black & South Asian communities in Birmingham
* Rural Dwellers in Yorkshire
Read on for our 10 recommendations
Strategic Guide: Crisis communications during misinformation spikes
Seemingly overnight, an ordinary traffic calming scheme in Oxford turned into an international conspiracy theory. Climate organisations were suddenly fielding queries about "15-minute cities", ranging from well-meaning concerns about local planning to accusations of globalist plots.
But how can we separate the well-meaning from the troll? How can