ACT Event Summary: Why words matter - a new way to speak to Brits about climate change

To make progress on climate action, we need to win the hearts and minds of the British public. But what kind of language engages and resonates with the Persuadables?

At our latest event we shared results and insights from our 2023 research. We talked to Persuadables across the UK, and dug deep into their culture, surroundings and backgrounds.

Today we cover key learnings, including clips from our webinar presentation with ACT Strategy Director Florencia Lujani. In this post: 

• The challenge. How do we reach Persuadables when they think climate change messaging is for 'other people'?   
• Our findings. Three influential groups of Persuadables. What language speaks to them? 
• How to reach Persuadables. Three key takeaways for language that resonates, plus insights from the event Q&A. 

You can see a full recording of the webinar presentation at the bottom of this page.