Misinformation is being promoted by bad actors and lobbyists using paid-for platforms in online and mainstream media. This is reaching vulnerable audiences with attacks on climate-related topics, and negatively shaping their views about these issues. Reaching these audiences with creative ideas and a positive message is critical to continue making climate change a priority issue for people, organisations and governments.
ACT Advertising applies all the insights from ACT Intelligence, and works with members to create advertising campaigns aimed at reaching and engaging audiences who are frequently unexposed to positive messages.
We measure the effectiveness of advertising in increasing support for climate action and neutralising misinformation.
We also provide best practice guides on different advertising and topics, and actionable advice with tactics to help organisations to reach mass audiences.
If you're a member interested reaching audiences with an advertising campaign, get in touch with firstname.lastname@example.org