Improving the effectiveness of climate communications

Climate Communications Topics

Climate Communications Topics

Misinformation alert: Fossil fuels for 'energy security'

Misinformation alert: Fossil fuels for 'energy security'

With a general election looming, 'energy security' seems to be on every politician's lips. It's even in the name of an entire government department. The phrase has been used to justify all kinds of energy policy - from oil and gas expansion - out

Misinformation Alert: 15 minute cities

Misinformation Alert: 15 minute cities

In late 2022 to early 2023, a traffic calming scheme in Oxford became the centre of an international conspiracy theory. The conspiracy has surfaced again and again online and offline and has even been repeated by UK politicians, including government ministers, who might have been swayed by a vocal minority.

Why words matter: key learnings from ACT Persuadables research

Why words matter: key learnings from ACT Persuadables research

It's not what you say. It's how you say it. The challenge of communicating climate action has nothing to do with getting climate science right or explaining why it’s important. The challenge is to put it in words that people will resonate with, to increase

How to talk to Persuadables about transport

How to talk to Persuadables about transport

For the UK to honour its commitment to the Paris Agreement, we will need to change the way we get around. While there are many ways to decarbonise our transport system, a reduction in the use of petrol cars is almost certainly necessary. The Climate Change Committee’s sixth carbon