Improving the effectiveness of climate communications

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Helena Malpas

Key dates for your 2023 calendar

Key dates for your 2023 calendar

Hello again! We hope 2023 is being kind to you all so far. Our planning for the year ahead, unlike Dry January, hasn't stopped just yet. From Eurovision to the King's coronation; here are the top five cultural moments that we think all our members should be adding to their

Misinformation Alert: Four trends to watch out for in 2023

Misinformation Alert: Four trends to watch out for in 2023

Happy New Year! We hope everyone had a wonderful, well-earned break. Here at ACT, we are of course planning for the year ahead. From the 'end' of Twitter to the return of conspiracy; here are four trends that we think all our members should look out for in 2023, followed

ACT Event Summary: Climate & Cohesion

ACT Event Summary: Climate & Cohesion

ACT held an in person event recently, when an expert panel discussed how to create effective climate communications against a back drop of the culture wars. This newsletter's key learnings: * What's going on? The culture wars in the context of the cost of living crisis. * How can we get ahead?

Audience Insights: Meet the Persuadables in the UK

Audience Insights: Meet the Persuadables in the UK

We talk a lot about 'The Persuadables', the 69% of people in the UK who are neither climate activists or climate deniers. We call them this because they are still 'persuadable' by both pro-climate and anti-climate groups. This makes them an essential audience to engage with - because they've not

Audience Insights: Using football to talk about climate issues

Audience Insights: Using football to talk about climate issues

With the Premier League about to kick off again soon for another season, this post provides actionable advice on how to create engaging, interest-led climate comms, which centre around football. Included: * Whats going on? What is happening in the football and climate conversation and who's made the most of the

Misinformation Alert: Conservative Leadership Race

Misinformation Alert: Conservative Leadership Race

Intro Boris Johnson oversaw one of the most climate-friendly Conservative governments for some time - possibly of all time. But, with a new leader to take his place by September, could all that progress now be at risk? This threat alert will be useful for everyone who needs to communicate

Misinformation Alert: Corporate Greed

Misinformation Alert: Corporate Greed

Right leaning news publications have been unsuccessfully trying to derail public support of the windfall tax on the extraordinary profit made by oil and gas companies. Perceptions of corporate greed from Loyal Nationals and Disengaged Battlers can help us to fight misinformation around the tax and frame future climate communications.