ACT Climate Labs
ACT are on a mission to supercharge the effectiveness of climate communications. We run impactful creative campaigns, and provide strategic advice for members.
Join Us For FreeWe work with NGOs, good businesses and other organisations trying to reach mainstream audiences with positive climate messages. Our mission is to supercharge the effectiveness of climate communications with advertising techniques. We want to make climate action mainstream. We can only achieve this with climate communicators breaking out of their bubbles and engaging a key target audience: the Persuadables – 69% of the UK population who are neither climate activists nor climate deniers.
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Guides
Advertising Guide: why you should reconsider reach
Advertising Guide: Navigating digital algorithms with your climate message
ACT Event Summary: Why words matter - a new way to speak to Brits about climate change
Polluters are good at advertising, here's what we can learn from them
Why words matter: key learnings from ACT Persuadables research
Climate Communications Topics
Misinformation alert: Fossil fuels for 'energy security'
With a general election looming, 'energy security' seems to be on every politician's lips. It's even in the name of an entire government department. The phrase has been used to justify all kinds of energy policy - from oil and gas expansion - out
Misinformation Alert: 15 minute cities
Why words matter: key learnings from ACT Persuadables research
How to talk to Persuadables about transport
Case Studies
Creating hope for a green industrial future in the West Midlands: An advertising case study
As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.